Comms Coaching Case Study
At DCF Concepts, we are committed to partnering with organizations that stand up for justice, equality, and civil liberties. In this case study, we are excited to share our collaboration with the American Civil Liberties Union (ACLU) of Texas, the leading civil rights organization in the Lone Star State. Since their formation in 1938, they have been relentless in their pursuit of freedom, justice, equality, and dignity for all Texans.
Defending civil liberties in the state of Texas can be a formidable task, but it's a mission that the ACLU of Texas wholeheartedly embraces. To continue their vital work in the courts, legislature, and communities, they recognized the need for robust communication support to amplify their message and engage with the public effectively.
DCF Concepts was honored to collaborate with the ACLU of Texas to develop a comprehensive communications style guide for their affiliate. We also provided weekly strategic support to their Communications staff, ensuring they had the tools and resources needed to succeed.
Here's how we worked together:
Weekly Collaboration Partner Coaching Sessions: We met with the Communications Director of the ACLU of Texas on a weekly basis. These sessions allowed us to discuss ongoing projects, share insights, and brainstorm strategies to enhance their communication efforts. Through Slack, we ensured rapid response to any questions or needs that arose, guaranteeing that the ACLU of Texas had access to timely support when required.
Flexible Approach:We understand that the needs of an organization like the ACLU of Texas can change rapidly. To accommodate this, we were ready to pivot to biweekly meetings when necessary, dedicating two working hours per month for research, drafting copy, and reviewing materials as needed.
Our partnership with the ACLU of Texas resulted in several key deliverables:
Comprehensive Style Guide: DCF Concepts collaborated closely with the ACLU of Texas to create a comprehensive communication style guide tailored to their specific needs. This guide serves as a foundational resource to ensure consistent and effective messaging across all channels.
Coaching and Training for Communications Staff: We provided personalized coaching and training sessions both virtually and in-person to give the Communications staff with the skills and knowledge necessary to excel in their roles. Our aim was to build their capacity for crafting compelling narratives and engaging with diverse audiences.
Weekly Meetings with the Director of Communications: Our commitment to the ACLU of Texas included weekly check-in meetings with their Director of Communications. These meetings facilitated ongoing collaboration, allowing us to address emerging challenges, explore new opportunities, and fine-tune communication strategies.
Facilitating Connections: As part of our support, we leveraged our extensive network to connect the ACLU of Texas with outside consultants, partner organizations, and vendors when needed. These connections helped enhance their communication capabilities, broaden their reach, and access additional resources to further their mission.
Working with the ACLU of Texas has been a privilege, and we are proud to support their relentless pursuit of civil liberties, justice, and equality. As communication experts, we understand the importance of clear, compelling messaging in advancing their mission.
If your organization also seeks to enhance its communication efforts, DCF Concepts is here to help. Together, we can amplify your message, engage your audience, and make a meaningful impact.
Stay tuned for more case studies and updates on our collaborations with organizations committed to making the world a better place. For more information on our services, feel free to reach out to us today.
