Rebrand Case Study

Texas Signal Media Foundation, formerly known as Texas Signal, is a trailblazing communication organization dedicated to promoting equitable access to information and civic engagement within Texas. Committed to transparency, accountability, and democratic values, the foundation seeks to bridge information gaps and empower marginalized communities through investigative journalism and comprehensive coverage. To revitalize its brand and communication strategy, Texas Signal Media Foundation partnered with DCF Concepts.

Custom Logo Design Package:

  • Finalized custom logo design representing heritage and mission-driven approach.

  • Various file formats for digital and print usage.


Style Guide for Brand Consistency:

  • Simple style guide with primary and secondary color palette.

  • Typography guidelines and logo placement rules.


The collaboration between Texas Signal Media Foundation and DCF Concepts resulted in a revitalized brand identity and communication strategy. With a custom logo design, style guide, and basic branding collateral, the foundation is well-equipped to convey its mission and vision consistently across various channels. This rebranding effort empowers Texas Signal Media Foundation to continue advocating for transparency, justice, and equity in Texas.

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