Digital support Case Study
A Case Study on DCF Concepts' Collaboration with America's Voice
In May 2023, as the expiration of Title 42 loomed, America's Voice faced a unique and critical moment in the realm of immigration. Title 42 had significantly restricted immigration during the COVID-19 pandemic, particularly for those seeking asylum. With its impending expiration, America's Voice recognized the potential for a surge of immigrants at the border, creating both a humanitarian and political challenge for the Biden Administration. DCF Concepts joined forces with America's Voice to address this pivotal moment by humanizing immigrants seeking asylum, holding Republicans accountable, and advocating for comprehensive immigration reforms.
Digital Products Produced:
Amplified op-eds and media guides.
Created a blog carousel template.
Drafted a social media toolkit for partners and allies.
Identified immigration influencers.
Updated "Immigration 101: What is Title 42?" resource.
Supported the creation of landing pages on America's Voice's website.
Drafted email communications for subscribers.
Edited Existing Title 42 video content.
Developed a humanizing series and an inspirational video.
Created graphics and visual content.
Supported digital ad campaigns on Facebook, Instagram, and YouTube.
Drafted graphic series and video series highlighting Title 42's impact
Digital Ads Impact and Performance Takeaways:
From May 11 to May 29, 2023, America's Voice ran a strategic digital ad campaign on Facebook, Instagram, and YouTube with the primary aim of humanizing migrants affected by Title 42 policies. The campaign, with a total budget of $5,511.44, made a significant impact and were served to over 3.5 million people across the United States.
DCF Concepts' collaboration with America's Voice during this critical moment showcased the power of strategic digital communication in addressing humanitarian and political challenges. By crafting compelling content, engaging influencers, and running targeted digital ads, we effectively humanized immigrants seeking asylum, held Republicans accountable, and advocated for comprehensive immigration reforms.
This case study underscores DCF Concepts' commitment to using our expertise in communications and digital strategy to amplify the voices of marginalized communities and drive meaningful change. We are proud to have partnered with America's Voice in their mission to navigate the complex landscape of immigration and advocate for a more inclusive and compassionate approach.
If your organization is seeking similar support or has unique challenges to address, please reach out to us at DCF Concepts. Together, we can leverage the power of strategic communication to advance your mission and create positive impact.
