Branding Case Study
A Case Study on DCF Concepts' Brand Guide Creation
TENT, an organization committed to advancing gender diverse equality in Texas, has been making waves in recent years, drawing major donations, increased media attention, and recognition on the TIME 100 list. As TENT continues to grow and gain recognition, its leadership recognized the need to invest in its outward-facing materials and create a cohesive brand identity.
At DCF Concepts, we were honored to partner with TENT on this transformative journey, helping them define and establish a visual identity that resonates with their mission and the community they serve.
TENT had achieved significant milestones but lacked a consistent and recognizable brand identity. With their growing impact, it was crucial to develop a strong visual presence that would foster trust and convey their commitment to fighting for transgender Texans effectively.
DCF Concepts embarked on a comprehensive project to create a Brand Style Guide that captures TENT's unique visual identity, tone, and story. Our approach involved several key steps:
Discovery:
We began with a questionnaire, followed by interviews and research to understand TENT's values, mission, and aspirations fully.
This phase allowed us to align our strategies with TENT's goals, ensuring the brand guide would reflect their essence.
Strategy:
We delved into the core of TENT's brand, exploring the heart of their identity.
During this phase, we shared our insights and collaborated closely with TENT to refine our thinking and incorporate their input.
Execution:
With a clear vision in mind, we sourced imagery, selected typography, and carefully designed every element of TENT's brand identity.
This phase was where the brand came to life, aligning with TENT's story and mission.
Hand-off:
Once the brand guide was developed and approved, we shared it with the TENT team and provided training on how to implement and use the branding style guide effectively.
Our partnership with TENT resulted in a comprehensive Brand Style Guide, encompassing:
Multiple logo variations suitable for various use cases.
A carefully curated color palette that reflects TENT's essence.
Typography guidelines for consistent and impactful messaging.
Imagery guidelines to ensure visual coherence and alignment with the brand.
Voice and tone recommendations for authentic and meaningful communication.
Branded collateral examples to illustrate how the brand elements come together cohesively.
At DCF Concepts, we take pride in collaborating with organizations dedicated to social justice, and our work with TENT exemplifies our commitment to making meaningful change happen. By creating a brand guide that captures TENT's vision and essence, we've empowered them with a strong visual identity that communicates their promise to the community effectively.
This transformative journey has enabled TENT to stand out in their field and convey their unwavering dedication to advancing gender diverse equality in Texas. As they continue their vital work, their new brand identity will serve as a powerful symbol of trust and commitment.
If your organization is seeking similar support or has unique challenges to address, please reach out to us at DCF Concepts. Together, we can elevate your brand and amplify your mission.
